According to the policy adopted by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact info a domain is registered with must be correct and accurate all the time. Besides, this info is publicly visible on WHOIS web sites and while this may not be a problem for firms, it may not be very acceptable for individuals, because everyone can view their names and their personal email and postal addresses, especially in an age when identity theft isn’t that infrequent. Because of this, domain name registrars have launched a service that hides the details of their customers without modifying them. The service is called Whois Privacy Protection. In case it’s activated, people will view the details of the registrar, not those of the domain owner, if they make a WHOIS enquiry. The Whois Privacy Protection service is supported by all generic Top-Level Domain extensions, but it is still impossible to conceal your information with certain country-code ones.